People 

 William McDougall 1871-1938 - England, United States

An important figure in the development of social and physiological psychology, he was a professor of psychology at Harvard (1920–27), and at Duke from 1927 until his death. He studied eugenics and heredity, and for 17 years conducted experiments on the inheritance of acquired characteristics. He maintained that individuals are motivated by inherited instincts that push them toward goals which may be unknown to them. His works include An Introduction to Social Psychology (1908–50, repr. 1973) and Physiological Psychology (1920).

Encyclopedia Entries

Columbia Encyclopedia

Wikipedia

Questions of 

social psychology, leading critic of the rising tide of behaviorism within psychology

Reading

An Introduction to Social Psychology (1908–50, repr. 1973) 

 Physiological Psychology (1920).

Writing Available on the Internet

Commentary

Biography

Quotations

"Favourable consideration of the Lamarckian theory excepted, there is nothing more injurious to the reputation (both popular and in the scientific world) of a man of science than to be mixed up with psychic research, unless it be a display of keen interest in the eugenic problem. I have suffered much under both heads in the way of loss of reputation, unpopularity, slanderous misrepresentation, and scornful hostility. It seems my fate to espouse unpopular causes; but to support them so temperately and with so much critical reserve that I am as little acceptable to the minority in opposition as to the dominant crowd. My only recourse is to find what satisfaction I may in the 'bloody but unbowed' attitude, and in the approval of the select few."
William McDOUGALL, 1934, Religion and the Sciences of Life. London : Methuen.